15+ years of analytical IT professional,
now built for Amazon PPC.
Turning data into profitable Amazon PPC strategies. With 15+ years of experience in business analysis, quality assurance, and performance optimization, I leverage analytical expertise and Amazon Advertising training to optimize campaigns, improve advertising efficiency, and support sustainable business growth.
Amazon PPC & Marketplace Training
Hands-on, ongoing programs focused specifically on Amazon Advertising and seller operations.
Filipino PPC Masters
Amazon PPC campaign strategy, keyword research, bid optimization, and ad performance reporting.
Amazon Seller Virtual Assistant (ASVA)
Product listing optimization, Seller Central operations, and day-to-day account management support.
Professional Community
Active member, Filipino Amazon PPC Discord community
Regularly engaging with fellow PPC practitioners on campaign strategy, platform updates, and best practices — staying current on a fast-moving advertising landscape beyond formal coursework.
Peer learning & knowledge-sharingCore Strengths
Two decades in business analysis and QA built habits that map directly onto PPC campaign management.
Data Analysis & Reporting
Translating raw performance data into clear, actionable recommendations for stakeholders.
Optimization Mindset
Identifying root causes of underperformance and testing structured fixes — built through years of defect analysis and system enhancement.
Requirements & Documentation
Precise, structured documentation habits directly transferable to campaign briefs, SOPs, and reporting.
Stakeholder & Vendor Coordination
Proven track record working across business, technical, and vendor teams to align on goals and resolve issues quickly.
Fast Tool Adoption
Confluence, Jira, Azure DevOps, Microsoft Dynamics AX — quick to pick up new platforms, now applying that to Seller Central and Advertising Console.
Independent & Remote-Ready
Extensive remote, on-call, and asynchronous support experience — reliable in independent, deadline-driven environments.
Professional Experience
Authored requirement documents, led User Acceptance Testing, and coordinated with vendors to resolve issues across banking systems projects.
Translated business requirements into testable specifications; logged and tracked defects to resolution with daily status reporting.
Delivered real-time technical support for point-of-sale systems and produced test reports with analysis and recommendations.
Education & Training
BS Computer Science
University of Caloocan City
S.Y. 2001 – 2005
Let's talk Amazon growth.
Open to Amazon PPC Specialist and Marketplace roles — remote or Manila-based. I'd welcome the chance to bring a data-driven, analyst's eye to your ad account.